Adoption of value-based care has been slower in rural communities. With many rural providers struggling to even stay afloat, it can be difficult to switch to value-based care, according to one healthcare executive.
Homeward will be serving BCBS Minnesota’s Medicare Advantage members in 24 counties. The company provides primary and specialty care in the home, virtually and in the community through mobile clinics. It leverages cellular-based remote monitoring to track patients’ health in-between visits. The company also partners with existing providers in the area for this care.
Yusuf Qasim, President of Payments Optimization at Zelis, discussed how the company is transforming healthcare payments from a fragmented, patchwork system into a modern, digital infrastructure.
Homeward is working to fill in the gap of primary and specialty care in rural areas. Currently working in Michigan, it hopes to use the funding to expand into other markets.
Launched Monday with an initial investment of $20 million from General Catalyst, the startup is looking to bolster access to high-quality, affordable primary and specialty care in rural areas.